DMAce ~ Direct Mail Solution

DMAce™ is a Direct Marketing CD Rom with a unique and powerful difference

What makes the powerful difference is that each individual DMAce™ CD Rom is unique! So every prospect receives a different CD Rom. This unique feature of DMAce™ brings many benefits to your Direct Marketing Campaign.

Each individual DMAce™ CD Rom is unique! So every prospect receives a different CD Rom and each mailing prospect is personally welcomed by name.

The DMAce™ CD Rom contains marketing propositions in its own right; video, sound and graphics, which can be played while other information is downloaded.

The seamless transition between on-disc and on-web information, together with the unique personalisation of DMAce™, makes marketing communication much more effective and the buying process easier and thus more likely.
In a recent campaign, 93% played the CD Rom and 11.9% bought the service.

Some of the benefits of DMAce are as follows

• Every mail piece sent out in a campaign is unique so can be personalised to the recipient
• you know who has actually read your direct mail piece
• you can know which parts of your direct mail piece they have  read
• you can drive traffic to your website and recruit new customers
• It has personalised “must open” packaging
• It uses marketing assets that you’ve already developed like video and graphics
• It tracks the campaign as it happens using a secure campaign database
• Prospect details like addresses and phone numbers can be updated in real time
• Additional prospects can be recruited because the direct mail piece is
  re-usable
• DMAce™ can also collect valuable information about your prospects like product preferences and lifestyle data
• All the campaign results can be plugged back into your marketing database so your future campaigns are even more targeted and effective
• You get improved response rates and a lower cost per response
• In a recent Insurance sector campaign, a response rate of more than 11% was achieved

(A screenshot from the 'Henshaws Living Life' project )

Information for Marketing Managers

Please download the document below for further information.

   DMAce further information (PDF - 46kb)